Where you're going,
is where we come from.

We're an independent, creatively led and black-owned agency born from strong township and digital roots.

With a belief that homegrown observations and insights are more richer than distant and removed research data, we went on a journey to find a method that embeds homegrown observations and insights into your brands marketing strategy and communication. Through our process, we are able to produce work that is relevant, resonates and stands out remarkably.

We are able to create such work because of the individuals, with all the different colours of thinking and creativity, that make up our team.

Camila Damasio Unsplash

THE ONE
WHO LIVES IT. OBSERVES IT.

THANDO SOMACELE
FOUNDER, CD


Thando is guided by the idea that solutions should be simple and cost-effective. He's driven by the belief that creating something that truly resonates starts with a sharp insight that speaks right to our rational and irrational behaviours, a human truth based on genuine understanding, not assumption. When this truth is unlocked, it should enable us to creatively produce standout ideas that are relevant and have the power to help us make better decisions.

Thando Somacele
Sanele Pesane
SANELE PESANE
FOUNDER, MD


Sanele is passionate about the power of innovation to affect real change and he firmly believes that communication solutions should be measured against tangible business impact and results. Somewhat of a serial entrepreneur, his unique observations and insights span both the formal and informal mass markets and their relative consumer behaviours.