Where you're going
is where we come from.

We're an independent and creatively led homegrown insights based design, digital and communications agency born from strong mass-market roots.

At Cognitive Agency, we believe that homegrown observations and insights are far richer in producing relevant marketing communications that sell and build our clients brand. With on-the-ground eyes and ears into the different consumer cultures, our strategists and creatives have access to these deep insights into the consumer and from this we produce relevant creative that is founded on strong strategic thinking.

Camila Damasio Unsplash

THE ONE
WHO LIVES IT, OBSERVES IT.

Sanele Pesane
SANELE PESANE
FOUNDER, MD


Sanele is passionate about the power of innovation to effect real change. He firmly believes that communication solutions should translate into tangible business results. Somewhat of a serial entrepreneur, his unique observations and insights span both the formal and informal mass markets and the respective consumer behaviours.