We're an independent, creatively led and black-owned agency born from strong township and digital roots.
With a belief that homegrown observations and insights are more richer than distant and removed data, we went on a journey to advocate truth and relevance. Eventually, we found a formula that embeds homegrown observations and insights into traditional marketing and communication strategies, a process that produces work that not only speaks the language of the masses, but stands out remarkably.
Our team is made up of Black and White individuals, with all the different colours of thinking and creativity.
Thando is guided by the idea that solutions should be simple and cost-effective. He's driven by the belief that creating something that truly resonates starts with a sharp insight that speaks right to our rational and irrational behaviours, a human truth based on genuine understanding, not assumption. When this truth is unlocked, it should enable us to creatively produce standout ideas that are relevant and have the power to help us make better decisions.
Sanele is passionate about the power of innovation to affect real change and he firmly believes that communication solutions should be measured against tangible business impact and results. Somewhat of a serial entrepreneur, his unique observations and insights span both the formal and informal mass markets and their relative consumer behaviours.